What are the duties of a visual merchandiser?
You might have witnessed the creative and attractive visual displays in retail outlets but you may not be aware of the person responsible for enhancing the creativity and the aesthetic appeal of walkways, window displays, counters as well as in-store displays.
This article will let you acknowledge that person and will provide you with the list of visual merchandiser duties and responsibilities.
Creative hand of visual merchandiser
The practice in the retail arena of creating three-dimensional displays to maximize sales, escalate buyers’ attention and capitalize on the human tendency to ‘window-shop’ is what is termed as a visual merchandiser.
There is a creativity of these skilled professionals behind the display of goods and services to highlight their features and benefits.
The objective of such visual merchandising is to magnetize, engage, attract, motivate, and convince the customer towards a purchase. This activity contributes to a brand’s image and personality.
However, there are some duties of a visual merchandiser that must be followed by him.
Responsibilities and duties required to be a visual merchandiser
The responsibilities of a visual merchandiser include creating appealing and mind-blowing visual displays that compel the customer to go through the entire store, designing and defining a creative and innovative visual merchandising strategy, fabricating window displays, interior displays, signs, special promotion displays, and floor plans.
Moreover, he is required to monitor and inspect costs and work within the budget. The visual merchandising includes proper and careful research on lifestyle, demographics and design trends active in the market. He has to bring and give birth to newer ideas that can pull the audience.
In a nutshell, the visual merchandiser responsibilities play a pivotal role in maximizing the profit of a retail store. He has to be proficient in his skills, should carry the ability of analysis and must be experienced in his job.